The history of the Company dates more than half a century back. It started as a humble organization in Jamshedpur when freedom fighter Late Suresh Chandra Dey, enthused with national fervour, wanted to give his countrymen the luxury of wearing comfortable shoes. It was time when India was striving to fight the British rule in India. His aim was to fight back the British autonomy and establish an Indian independence. He spent his best years fighting for the cause of Indian independence. He braved bullets and blood as part of Suryo Sen’s legendary team that fought the British at Jalalabad as well as in the now historic Chittagong Armoury Raid. Sreeleathers was born from such sacred blood. Suresh Chandra Dey was a visionary. He brewed up a unique way of serving his motherland. He felt the need for generation of capital growth and employment within his country as the best way to serve the nation. Shoes were at that time not a basic amenity that the middle and the lower-middle class could think of wearing. As a champion of self-reliance, he saw and realized the need to provide the toiling millions of countrymen with durable and quality footwear at the most affordable price. This dream became his passion. This passion gave birth to Sreeleathers. Sreeleathers started making shoes in a tiny scantly-lit room that would last ages. During those days, people did not buy shoes frequently.
Friday, March 19, 2010
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